[6] Trade Jobs NZ x The SpinoffCampaign Strategy, Brand Partnerships(2022) The New Zealand trades industry is filled with compelling stories that rarely reach the broader public. To elevate these voices, I partnered with The Spinoff Network to create 'On Site', a trades-focused podcast that digs deeper. Working with hosts Jay Reeve, one of New Zealand's most popular broadcasters, and Brooke "Sparky Girl" Thompson, a qualified electrician breaking barriers in a male-dominated field, we tackled the questions no one else was asking. From stigma and mental health to what it genuinely takes to make it. Unfiltered conversations with the people actually doing the work.