[2] TJNZ: Tradie Launch CampaignCreative Strategy, Copy Writing, Campaign Management(2022) CVs do not show real skill on the tools, which is why 57% of tradies skip them entirely. For TJNZ’s Tradie Launch, we ditched the corporate playbook and met tradies where they already are, in their daily scroll and on their stations during peak commuting hours and smoko breaks. With cheeky animations and radio ads that spoke their language, we invited them to join a platform that gets how, when and why tradies really work, and has their back.