[2] TJNZ: Tradie Launch CampaignCreative Strategy, Copy Writing, Campaign Management(2022)
CVs don't show real skill with the tools, which is why 57% of tradies skip them entirely. For Trade Jobs NZ's Tradie Launch, we ditched the corporate playbook and met tradies where they already are: in their daily scroll and on their preferred stations during peak commuting hours and smoko breaks. With cheeky animations and radio ads that spoke their language, we invited them to join a platform that understands how, when, and why tradies really work, and has their back.
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